Tiger – SayItWithTiger

January 2016

Chinese New Year (CNY) is Asia’s most culturally significant festival.

However, unlike Christmas or Valentine’s Day, the western world doesn’t quite know how to celebrate it whenever CNY comes around.

This was an opportunity for Tiger Beer, Asia’s most iconic beer, to rally the world for a global sharing of greetings during Chinese New Year 2016. We came up with an original greeting “虎虎生威，贺新年” (Translation : The bold stands tall and roars the greeting into the new year”).

For the first time in Chinese New Year history, an invitation was extended to the world to partake in this cultural exchange, setting a new precedent for Chinese New Year celebrations globally.