T-Mobile – Wendy’s World

T-Mobile wanted to change the perception that internet on your mobile (Web’n’Walk) is complex and for tech freaks only

Wendy, a sympathetic, slightly quirky, dynamic young woman has lost her mobile phone. Just when she needs to make preparations for a party at her home that evening. She appeals to the user for help. Using a mobile phone as an interface to T-Mobile Web’n’Walk the user needs to complete a number of assignments. After having completed the game, the user enters personal information. The following day Wendy gets in touch and thanks the user for their help.


  • Agency.com


  • T-Mobile Netherlands


  • Online


  • 2008 - FWA Site of the Day