State of Wood

State of Wood is the furniture-making and restoration atelier of Lucas Dijkema in Bilthoven. The work centres on antique furniture, twentieth-century design pieces and monumental interiors, restored using the techniques and materials of the period the object was made in, with modern methods brought in where they give the better result. Alongside restoration the atelier makes new pieces, from reconstructions of missing interior elements to contemporary furniture. It is also a recognised training company and a member of Restauratoren Nederland.

The assignment:
Build a site for a one-man craft business where the work has to carry the argument. Two audiences with very different questions meet here: private clients with an inherited cabinet, and architects or monument owners looking for a conservation partner. The site needed to show craftsmanship convincingly, explain what restoration actually involves for people who have never commissioned it, and turn that into enquiries.

What I did:
I built the site on WordPress, structured around a project portfolio with separate tracks for furniture making and for restoration and conservation, the latter with its own FAQ and a dedicated section on monumental interiors. Photography of the work leads throughout, since in this line of business detail is the proposition. On the technical side I set up privacy-friendly analytics on self-hosted Matomo running on my own infrastructure instead of Google Analytics, combined with a GDPR-compliant consent layer, so the client gets useful visitor data without shipping it off to third parties.

Visit stateofwood website