Starbucks – S’pore Xmas Gift
November 2015
To challenge the perception that people prefer to take rather than share, Starbucks crafted a holiday experiment in one of its Singapore cafés. Customers would receive a present with a message inside which allowed them to choose between collecting a mystery gift for themselves or giving a larger present to a fellow customer. MediaMonks was responsible for shooting and post producing the campaign.
WORKED AT
- MediaMonks
CLIENT
- Starbucks Singapore
PLATFORM
- Social video