Sea Shepherd – Resize My Home

LAUNCHED
AGENCY
ROLE
PLATFORM

May 2016
MediaMonks Singapore
Executive producer
Desktop

Resize My Home is an innovative campaign to raise awareness for dolphin welfare. The WebGL-enabled site lets you play with 3D-animated dolphins that swim around in your web browser. When you shrink their playground by resizing your browser window, you learn about the devastating effects captivity has on dolphins. DDB Singapore came up with the ingenious idea to employ the web browser itself as a tool to educate people about dolphins and what happens in captivity. MediaMonks developed the idea and is responsible for the production of the 3D models that intelligently respond to actions of the user.