LAUNCHED
AGENCY
ROLE
PLATFORM
Qiddiya.com
September 2019
DDB
Lead Producer
Web
Qiddiya is a multi-faceted destination for Saudis to engage in entertainment, sports, art & culture as a leisure or professional activity.
It offers a wide range of immersive experiences and memorable moments of delight to fill a lifetime.
Ultimately, Qiddiya enriches relationships and enhances personal growth, contributing to the advancement of the Kingdom.
The challenge:
The current objective for the website is to inform the (potential) investors and stakeholders on the Qiddiya project and it should be a compelling and content-rich platform to engage users and should distinguish from the other Giga projects (i.e. NEOM and Red Sea)
What did DDB do:
DDB has been creating the website from the ground up and created the UX, design and developed everything in a CMS (Umbraco) which is hosted in KSA. The website is future proof and can be extended and managed by the team at Qiddiya.