LAUNCHED
AGENCY
ROLE
PLATFORM
Nike – Women Victory Tour
October 2016
MediaMonks Singapore
Executive producer
eDM / Web
The Nike Women 21k race in Manila is part of the largest global women’s event series, the Nike Women Victory Tour, that will see female athletes around the world revel in the power of the global female fitness community through a series of one-of-a-kind running and training events.
As part of the thank you, each runner received an eDM with a link to their personal page. A gallery was created to view the other runners as well.
More than 3,500 personalized gifs were made within a week after the race has ended. This project has been made with BBH Singapore.