LAUNCHED
AGENCY
ROLE
PLATFORM
NEOM.com
October 2019
DDB
Lead Producer
Web
NEOM is a bold and audacious dream. It is a vision of what a New Future might look like (in fact, NEOM means, “new future”). It’s an attempt to do something that’s never been done before and it comes at a time when the world needs fresh thinking and new solutions. NEOM is being built on the Red Sea in northwest Saudi Arabia as a living laboratory – a place where entrepreneurship and innovation will chart the course for this New Future. NEOM will be a destination, a home for people who dream big and want to be part of building a new model for sustainable living, working and prospering.
The challenge:
DDB has been asked to update the original NEOM.com website (from 2017) to redesign and to add functionalities that:
- Inform and attract Strategic Partners – investors/co-creators.
- Inspire and Engage potential NEOMians with NEOM
- Establish a window for all our organizational and sector needs.
What did DDB do:
DDB created this website in 7 weeks. From design to writing copy and maintaining it.