Michelin – Right2Race

May 2015

TBWA\Singapore teamed up with MediaMonks to create a racing game for racing fanatics: the experts, the petrol heads, the ones that know the Sepang race track in Malaysia like the back of their hand. The goal was to create a game that would serve as virtual qualification tool for the Michelin Pilot Sport Experience.

Right 2 Race is a touch-based race-planning game that allows players to plan the perfect race based on real racing data provided by professional drivers. After setting their perfect ‘line’ – the fastest possible course to complete a track – players move on to an actual real-life video of what their race would look like. To realistically compile all such videos, every possible racing line was filmed on location at Sepang. After the line has been set, the game selects the right video fragments to match the player’s racing line.

In 2015 the game has been repurposed and was focusing on the responsiveness of the gamers by overlaying challenges during the track lap.