Martell – AiR Gallery

October 2015

Contemporary art takes over the Singapore skyline with the Martell AiR Gallery, a mobile app created to celebrate Martell’s 300th anniversary in Singapore and the nation’s Golden Jubilee. Through the mobile app, Singapore’s first augmented reality contemporary art exhibition is presented against the backdrop of the Singapore skyline.

Martell handpicked 15 Singaporean artists across multiple disciplines to create a gallery of visually sensorial artistic expressions (also known as awesome digital artworks). The gallery is set to become a platform that serves as a permanent open-air gallery, offering an innovative and cutting-edge approach to experience and appreciate art in Singapore.