LEGO – XMAS

November 2014

No matter if you are an arctic explorer, or a proud warrior from the Chima world, you want to spend the holidays with friends and family. The story of LEGO: WOW! connects one simple goal to all six playable characters: To find your way home for Christmas.

There is something blocking the way however.

Lots and lots of bricks that stand between you and your vehicle. Only one thing to do; get those blocks out of the way!

This game was launched in Hong Kong, South Korea and Singapore. Main goal is to get families in-store where they could purchase lego. Therefore the last level of the game could only be played in the LEGO stores and parents could redeem a voucher when the game has been successfully completed.

WORKED AT

  • MediaMonks

Position

  • Executive Producer

CLIENT

  • LEGO APAC

PLATFORM

  • Mobile
  • In-store