Grolsch – Unseen residence

Unseen is the leading platform for contemporary photography. A channel for up-and-coming talent to showcase their work.

The Residency is a collaboration between the Unseen Photo Festival and Grolsch. An artist gets the opportunity to dedicate two full months to his/her favourite project in a great city.

The story of the 2017 Residency started at Unseen ’16. Five artists were nominated for the Residency and submitted ideas. A jury picked the winning idea and artist. The journey has been documented and the end result will be unveiled at Unseen Amsterdam in September 2017.

Grolsch has a strong reputation in supporting creative talent and unconventional thinking. In film and other arts. Through the Grolsch Unseen Residency, both Grolsch and Unseen strengthen this reputation.

In this collaboration, the role of the brand is to help enable the expression of unconventional thinking.

The project seeks to engage a wider audience of open-minded urbanites, build engagement among key opinion leaders, and drive traffic to Grolsch & Unseen digital platforms.