G20.org

In 2020 the G20 Summit will be held in Saudi Arabia. As said by Ahmed Almaziad, CEO of GCA: “Saudi Arabia has a rich cultural heritage. Our aim is to open visitors’ eyes to the diverse culture of Saudi Arabia and to provide a complete image of what makes Saudi Arabia the country it is today”.

The challenge:

DDB has been asked to review the current website to redesign and to rewrite copy to turn this website from a “dull” and static site into a website that tells a story and have some kind of overall narrative that is also distinctively Saudi. It should show the Saudi heritage/past and the attractive present and dynamic future.

What did DDB do:

We were given 9 weeks to create a whole new website based on an identity, which was under development, and having it built on an existing framework (SharePoint) that was already rolled out, due to the time constraints.

We have (re)build the website, which is user friendly, easy to read, rich with visuals and easy to navigate, accessible on all platforms and user friendly (WCAG level AA). All of this was built in SharePoint CMS for G20 to maintain the website themselves.