Digital producer and delivery lead, based near Utrecht.

For thirty years I’ve been the person who gets complex digital work from first idea to live. Campaigns, platforms, product launches. Agency side and client side, in the Netherlands and abroad.

I started hands-on: design, video editing, code. That never left me. It means I can read a technical scope, see the gap between what a client asked for and what they actually need, and say so early instead of at the deadline.

Since then I’ve led international teams, opened satellite offices in other countries, and built up business in the Middle East. Senior roles at agencies and production houses, plus running my own company. So I know what a project costs, not just what it takes.

What I’m good at: translating between brand, agency and production. Keeping clients involved during scoping and concept, instead of surprising them at delivery. Making a call when the information isn’t complete yet.

Outside work I travel, ski, and shoot photography. Roughly the same instinct: go somewhere new, work out how it functions.