Google – Into The Wild

LAUNCHED
AGENCY
ROLE
PLATFORM

December 2016
MediaMonks Singapore
Executive producer
Google TANGO w/ Lenovo Phab 2 Pro

Make a real-world difference using Tango, a cutting-edge technology by Google at the museum’s latest permanent development, Into the Wild: An Immersive Virtual Adventure

Into the Wild is made by ArtScience Museum, Google, Lenovo, and WWF, in association with Panasonic and Qualcomm, working with the creative talents of MediaMonks and Singaporean artist, Brian Gothong Tan. It transforms over 1000 square metres of ArtScience Museum into a virtual rainforest, which you can explore using a smartphone device.

Immersed in a lush digital world, you will encounter some of the key inhabitants of the Southeast Asian rainforest – pangolins, tapirs, mousedeers, orangutans and tigers.  Learn about the imminent dangers they face, observe the animals in their natural habitat, and take action to defend their environment.

When you plant a virtual tree within the museum, and accompany it with a pledge to WWF, a tree will be planted in Rimbang Baling, in Indonesia – one of the last pristine rainforests in Sumatra, and critical territory for endangered Sumatran tigers.  Your actions will transcend the virtual world and make a significant, real-world impact.

Once you’ve planted your tree and made your pledge, step into the transformative world of Brian Gothong Tan’s installation and experience the forests of Southeast Asia in a larger-than-life, cinematic world.

AWARDS

  • 2017 - FWA (28 April)
  • 2017 - Spikes Asia (Grand Prix (Mobile), Gold (Digital Craft), Bronze (Digital)